Competition on the Internet Grows Daily and Your Marketing Strategies Need to Keep Pace

marketing strategiesThere is so much to learn now when it comes to the wide variety of marketing strategies that need to be employed by every business.

There is a whole new nomenclature with internet marketing. Search engine optimization, social media, back links, blogging, mobile applications, pay-per-click, etc. Which should a company do and of what value is each?

The competition is extreme on the internet; with thousands of new websites appearing every day; many of them in competition with your business.

Marketing Strategies Have Gone Global

Local businesses find themselves in competition with corporations half-way around the world now. Recently a number of Best Buy big-box electronic stores closed; at least in part because of the widespread online shopping that the internet brings to that particular industry. Looking at that scenario, if you are a small to medium size business, it can be a bit scary to contemplate what might happen with your product lines. But; if you don’t know anything about internet marketing strategies, how do you compete.

The Great Thing About the Internet is That …

The great thing about the internet is that it loves to talk about itself. Well, the people who understand it talk about how it works. And the organizations that make the rules about how websites will be found Read More …

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The answer could surprise you – MOM’s!

Your Marketing Strategy

If your business is B to C … business to consumer; then you need to know that mom’s are going high tech and you must to make sure you can connect with them where they are looking as part of your marketing strategic plans.

Moms: The True Technology Power Users
Courtesy of: Online Schools

Wren Long Wren Long is a management and marketing consultant. With a long history in senior management positions she has encountered practically every scenario that comes with management environments and marketing issues; and still loves the challenge of making it go right.

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to ManagePerfect and a clickable link back to this page.

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Sales are down and your best salesperson tells you that it has to be because of the economy. But, the economy has been down for over a year and sales only fell in the last 2 months. What is the truth? Sometimes the truth in business is hard to determine.

Opinions Are Rarely Truth

What if your best salesperson is going through a divorce and all of his attention is on that? While the rest of the salespeople are doing what they normally do, his numbers are way down. The truth could be as simple as lack of attention because of a personal problem and even he may not be noticing the situation. But, how do you identify that EASILY and FAST? By the numbers, and only by numbers.

Even if the situation is not a personal one. It could be that all the news of the down economy has developed a down mindset in your sales staff. The only way to find out what the exact problem is … is by keeping track of everything in a non-opinion based form.

Statistical evaluation. Actuaries use statistics to develop data on when whole populations will die, or get sick, or have babies. Statistics kept in each department will be much simpler than that, but may give you the most valuable information you could wish for.

Numbers With Intelligence

Of course just adding up the numbers without some intelligence to it is quite useless. You need to determine what changed at any given time. Did Mary retire, and only now half as much promo goes out as before because the new guy can’t keep up with what Mary produced? Half as much promo equals half as many inquiries Read More …

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Strategic Planning. Do you hear the groans of managers and staff when those words are said?

How many times has a strategic plan been made and not followed through? EVERY time that happens the groans will be louder next time.

All management; all staff; all executives; all owners; all shareholders – EVERYONE want the strat plan to be achieved and to get results.

After all, why waste a few hours or a day or two days doing strategic planning, if nothing comes of it but frustration? Good question; yet from the looks of business strat plans, there is not an easy answer.

Strat Plans Should Not be Mind-Numbing!

Don’t fall into this trap. Strategic planning should not be an onerous, boring, mind-numbing experience that takes up valuable time and leads nowhere!

Let’s look at the Thesaurus, which indicates that some of the synonyms for strategic are: critical, key, principal, crucial, urgently, important, clever, calculated.

This would lead us to the conclusion that a long laundry list of ‘things to do’ in the next year would not be a true
strategic plan.

However, it is logical that all departments and areas of the company would consider each issue’s importance to the corporation and then integrate simple, doable programs, and specific plans, for an overall desired result; which should be tracked.

Decisions taken on ‘action items’ that are too general or unclear will ensure that the strat plan does not get implemented; and now we’re back to the groaning.

Wren Long Wren Long is a management and marketing consultant. With a long history in senior management positions she has encountered practically every scenario that comes with management environments and marketing issues; and still loves the challenge of making it go right.

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to ManagePerfect and a clickable link back to this page.

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Hiring Just the Right Employees For Your Business Can Be a Challenge

Learning how to choose good staff for certain positions in your organization is tantamount to its success. It’s more than education that counts. The culture of a company has to be kept in mind when hiring.

In as much as hiring the best person will pay off in terms of higher business productivity, hiring the wrong person may be really costly because you’re going to be wasting time without getting any returns.

Matching the skill-set you need for a particular position with the right person is not all that easy. And, figuring out how to choose good staff takes more than just a casual interview.

Filtering a list of applicants is a long and arduous process, as assessing their competencies, skills, personal background and related experience takes patience and a special eye for detail. But once you find the person who fits just right, the results are rewarding. Read More …

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